Building a Brand: How to Create an Identity for Your Nonprofit that Works and is Legally Protected

Registration: Click here. Please register by May 13.

For most nonprofits, their names and logos are an integral part of their brand and reputation. In the age of cyber space, the rules surrounding your trademarks and brand are even more complex. This videoconference will discuss the building blocks for creating an organizational identity. It will focus on the basics of trademark law. What is a trademark and how do you protect the nonprofit’s name and logo? We will also discuss trade dress—what it is, how you create it and why it is important. Then we will talk about how you take all the key elements—trademarks and trade dress—and create a brand that is distinctive, marketable and legally protected. Finally, we will review common mistakes your organization needs to avoid that could impact the ability of your organization to protect its brand.

This seminar is designed for board members, executive directors and other nonprofit staff and volunteers responsible for marketing, communications and fundraising.

Moderator: Elizabeth Perez, Legal Director, Lawyers Alliance for New York

Speakers: Andrew Deutsch, Partner, DLA Piper LLP (US); Tiffany Trunko, Global Head of Trademarks, Pfizer Inc.; Liz Carey, Chief Affiliate Growth & Sustainability Officer, Dress for Success; David Kessler, Founding Director, Starfish

Program (all times are Eastern Time):
1:00 PM Welcome and Opening Remarks
1:15 PM An Overview of Trademarks and Trade Dress
2:15 PM Panel Discussion about Steps to Take to Build Your Nonprofit’s Brand
3:15 PM Questions and Answers
3:30 PM Adjournment

[pdf-embedder url=”https://www.lawyersclearinghouse.org/wp-content/uploads/2016/05/PfizerSeminarBos-May-18.pdf”]